Wells Fargo “Someday”

Starring: The beautiful young girl. The watchful mother. The hardworking father. And special guest: the Latin culture. Cue the dreamy background music.

The little girl is playing dress up. Awwww. She wants to be a princess. The mother watches her and then grabs the father, who was just passing by. The parents watch their daughter in a misty eyed fashion. “Someday” her first quinciera. A college education. Then her wedding. She’s our little princess and no expense is too great for her. But how will we be able to afford this great house and still be able to give our little girl the life of her dreams? The life our dreams…the American Dream.

Enter the hero: Wells Fargo. Cut to the next scene. The Latino family is meeting with a banker who appears to be of similar physical features. Have no fear, the hero is here, and it looks just like you and understands all of your hopes in dreams. Take special note of how the banker is talking mostly to the little girl in the last scene. Man, Wells Fargo sure cares about little kids. The family is so happy. Their financial woes are solved. It isn’t until the very end that we notice who the ad is especially aimed at. It’s the mother. She was the one watching over the daughter in the beginning sequence, and then in the end the final shots go: personal banker (smiling), daughter (wondering), mother (nodding in approval). Their “someday” is today. Then we see the logo.