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This is a Toyota Tacoma commercial, which uses the game World of Warcraft as a setting. So in a way this commercial is advertising two things; the Toyota Tacoma and World of Warcraft. The myth Toyota was trying to say is that the Toyota Tacoma is tough stuff, tougher than a dragon. The characters are a dwarf warrior, a nightelf hunter (although it is actually noticably a warrior character) and a human warlock. The trio need to take down a dragon, so they are getting ready by equipping strong items (for those that dont know, the only thing better than an epic item is another epic item or a legendary, which there are only about 7 legendary items in the game). The conflict is that this dragon is tough, so they need to combat it with other tough things. As they go through the items they are equipping, the warlock comes up with a solution to their dragon problem. He pulls out his Toyota Tacoma, drives in and takes down the dragon.
2 comments:
Good cross product marketing,one product advertises the other. I think this ad would have a very specific target audience in mind. I can't imagine my grandfather running out to my a Tacoma after this advert.
I also thought it was a really good use of cross product marketing. I agree that it is targeted to a specific audience and trying to get them out to buy the truck that won the battle.
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