Friday, March 14, 2008
Sludge - Oh No!
This commercial is the stories of three different guys who own cars but have a similar problem. The first guy is shown in his driveway having just completed washing his car. The second one is waiting in his sports car for a stoplight to turn green. The third is placing at order at a fast food restaurant drive-through window. All three are stopped in their tracks by the dreaded sludge build up in the engines of their cars. This sludge is not only causing their cars to not perform at their peaks but also causing a loss in gas mileage. The moral of the story is if they had been using Castrol GTX, sludge would not have built up in the engine providing better performance.
The produces of this commercial used three types if people to show how Castrol GTX can be used in your car no matter what you drive. The first guy looked like your average middle class guy washing the family sedan. The second was a hip guy trying to impress a woman with his fast sports car. The third guy looked like a young guy just trying to get by in his compact economy car. This commercial infers that no matter what you drive, Castrol GTX will benefit your vehicle.
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4 comments:
I think this advert drives home a message in an effective way. The way that mass of gunk comes pouring down on the vehicles is actually startling, almost frightening. Therefore, we would certainly not that junk in our cars. It has a sort of shock effect, more effective than the old, "this is your brain on drugs" ;)
Wasnt the last dude from The Mighty Ducks? Goldberg? Wow I guess that was a great career builder. Ha. This commercial gives a problem of engine sludge, and a solution of castrol oil. good myth.
good description and interpretation of the ad, i think what you have said is just what the producers of the ad wanted and were trying to get across.
I feel that most people care that their car engines are serviced and oil changed. But, what an ad, it actually awakens you to the fact that oil is not just any old oil you put in your car. Because it could cost you directly(car breaks down) or indirectly(low gas milage) with respect to what oil you use. However, to save you from all this fate, the solution is in using castrol GTX oil. I think this ad won me over. I personally do my own oil change, I'll try this oil!
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