Grab A Snickers

This was a very popular ad that ran during the Super bowl. However, due to much debate the ad was taken off of the air and forever posted on the glorious site we call "YouTube". The main characters of this ad are obviously two male auto-mechanics, or automotive technicians of some sort. The story takes place surrounding a car, and inside a body shop. The basic plot of this ad is working leads to hunger, hunger creates a hidden desire, and in order to resolve an issue, the men must prove they are men. The commercials starts out with one of the dudes busting out a delicious Snickers bar to eat while he is working. As you can see by watching the ad, his fellow snickers fan decides to step over the boundaries and devour as much of the candy bar as he possibly can, while at the same time the original owner of the Snickers is doing the exact same thing.

The conflict of this situation is after the bar has been destroyed by both of the "manly" mechanics. The snicker hungry gentlemen eventually get too close, and their lips meet for a very brief, but long second. Frustrated over what had just transpired, the men create a conflict that must be solved. The two men are obviously feeling awkward towards one another, and very uncomfortable with what had just happened during the delicious consumption of the snickers bar. The conflict creates a sense of confusion, and being men, they must react like men. Society says that if two men smack lips it is pretty much against the heterosexual code, therefore to prove that they are indeed "real men" they bust open their shirts and take a chunk of chest hair off and scream. Their actions prove that they are men, and the entire conflict over their manliness has been resolved with a piece of chest hair. The men are now hero's because not only did they enjoy a tasty treat, but they also proved that they are men in the eyes of society.