Thursday, March 13, 2008

Apple Commercial



I thought this was a great ad because it has the usual Mac style but a different character.  It stars Chris Pratt by himself with a white background and that simple little piano tune playing.  He is portryed as the "cool funny guy" and tells how he would never EVER buy a PC because 5 of his friends were killed using a PC! Usually in these commercials they have another man to play the role of PC, but in this one they basically have one random guy telling us that PC suck and to buy a mac. Apple has taken their already very simple ad format and made it even simpler, one man telling you to buy a mac over pc or you will die! That would be the myth, that PC's are extremely complicated to use.  Now obviously people know that you wont die or get AIDS if you buy a pc, DUH, but Apple assumes you've seen the other commercials and can guess what his friends really died from, PC complications overload! Thus again showing the simplicity, easy-to-use, cooler, newer, and better overall computer that is a MAC. So even when pc isn't represented by an actual person, it's still the enemy (it even kills people its so complicated), and if you simply buy a MAC (hero) all will be well. The ad finishes with the Apple logo as always and a website apple.com/switch to encourage you to swith to apple.  Then he says his name and that he's an actor and gets paid to say what people want, which serves as a disclaimer to the people diing of aids thing, but its also funny to alot of people.



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