Mountain Dew Game Fuel

In this Mountain dew ad you see different people from around the world from different countries in city apartments all playing Halo 3 screaming as they are loosing the game all playing against each other. Finally it shows the guy winning, of course an American because that is the target audience for the commercial, and the only reason he won was not because he was naturally the best but because he was drinking “Mountain Dew Game fuel” he was given an edge to win. The commercial does a good job showing many different cultures, all in the same class, setting, and age. It is a short, quick commercial with a simple message.

This commercial does a good job at describing the first myth. It features many different characters, all from different countries, cultures and backgrounds. All of them were wearing casual clothes, in a city/ urban setting, males around the same age, and all are wealthy enough to have the latest technology, an X-box 360 with Halo 3. They were all connected though the internet, gaming on an X-box 360, all loosing, getting all worked up about it. Except the last guy, an American sitting in his living room playing the game, winning while drinking a specific drink made for gaming, especially the new Halo 3.

The Conflicts are pretty obvious in this ad. Eleven different people from 11 different counties, backgrounds and cultures are loosing in Halo 3 to one American who is using Mountain dew Game fuel to defeat all the rest. As far as the social values, I really think that this ad is saying that no matter the background, culture, or nationally, any one can be an expert gamer with the right tools, specifically one tool, Mountain dew Game fuel. To me this ad does a good job of covering many cultures and types of people. Now because this add was meant to be viewed in America, it has an American winning in the end which is not surprising looking at it from that angle. I do however believe that anyone who watches this add would see it as being very diverse, even though all the characters are middle class city boys.

The conflict in the ends is resolved by showing who was beating everyone else in Halo 3. It was the one drinking “Mountain Dew Game Fuel.” The ad made it very clear that this was the only reason that the gentleman in the end was winning.

Overall I think this was a good ad because in 30 seconds you are able to advertise to a diverse male gaming audience in America advertising Halo 3 on Xbox 360 as well as “Mountain Dew Game Fuel.” I thought that the ad was very creative, fast paced, with a clear message. It follows the rules of the myths described in our book very