Friday, March 28, 2008
The recent Saturn commercial advises viewers to think over aspects of their life such as interactivity, strength, and the idea of home which may be misconstrued. Throughout the 30 second ad there were alternative options to such things as energy, beauty, and strength. Instead of relying on a nuclear power plant for energy the ad advised solar. Alicia Keys was placed in the ad to deliver the fact that beauty is not in actresses but instead in motherhood and childbirth. Also, an image of a body builder helped reiterate the fact that strength does not need to be that noticeable and instead can be in a cancer surviving person like Lance Armstrong. The last part of the commercial tells the viewer that they must rethink status, perhaps ditching the gas hogging hummer and buying one of five new Saturn highbred. The ad also has an underlying point of thinking American because of the American made Saturn.
Jordan Langer
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2 comments:
That's some good observations, yes this advertisement wants to portray the company as different, and hopefully people who think of themselves as such will buy their cars. Incidentally, I think the word you were looking for is hybrid, not highbred. A racehorse could be thought of as high-bred but probably not this car.
I think they are trying to appeal to the average family - marriage, child birth, suburban community. But you can also be "Green" by buying a Saturn that is also affordable to purchase.
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