Kia Spectra

The good old Kia Spectra commercial. In this commercial, the characters are portrayed by several different drivers, all driving Kias, of course. These drivers pull into a gas station but when they get out of their car to pump the gas, they realize the door to the gas tank is on the other side of the car. Getting back in their car, they proceed to struggle to get the gas tank on the correct side. The purpose for this ad is to relate with the buyer. Everyone can relate to this commercial because weather you want to admit it or not, this or something closely related has more than likely happened to every single person who gets behind the wheel of a car. The conflict in this commercial is simply showing how much trouble some people have remembering what side their gas tank is on. The product then goes onto say “with fewer fill-ups, you just might forget what side it’s on.” These few words make total sense of the commercial and basically make Kias sound like the God of fuel efficient cars. I thought this commercial was very clever in the way of showing something that most drivers can relate to then bringing it all back to the main point which of course is the advertising of the Kia Spectra.