Doritos Ad

http://www.youtube.com/watch?v=0SO95IO4sAc

The first thing that happens in this commercial is a well-groomed, professional man comes home with a grocery bag in his hand. Obviously he had his idea all planned out because he takes all the items he needs (the bag of Nacho Cheese Doritos and a mouse trap) out of the same grocery bag. He begins to open a bag of Doritos Nacho Cheese chips. He takes a chip and cuts the end off- so it is a small triangular shaped piece. Then he puts the chip onto a mouse-trap, hoping that this delicious piece of “cheese” will attract a mouse. Then he grabs a chair to take a seat and sit and watch the action unfold right before his eyes with the bag of Nacho Cheese Doritos in his lap. He keeps a close eye on the mouse hole in the wall, assuming that a mouse will come out at any moment. Once he has been sitting there for a while with nothing happening, he takes a bite of a handful of chips. Right after that is when a human sized mouse breaks through the wall, right into the room in which he is sitting. The mouse prances on him striking the man to the ground and the mouse begins to punch him repeatedly.
The characters consist of the well groomed man and the mouse. The setting takes place in an older set type of home. The plot is a comedy that derives its means around Doritos. There is conflict in the ad with the man trying to catch a mouse and in result humorously gets attacked by a very large man in a mouse costume. I feel that the mouse is beating the crap out of the man for taunting him with the Doritos, but it can be viewed in different ways. The same concept is it goes around Doritos in a humorous way. At the end of the ad a Doritos logo shows up leading to the conclusion that Doritos are so freaking awesome that if you taunt a mouse with Doritos the mouse will beat the living crap out of you.