The commercial that I chose for the myth analysis was This Bud Ice commercial. All of the Bud Ice commercials are about the people keeping their beer away from penguins in many different situations. Why penguins? The only thing that makes sense that seeing its Bud “ice” other than that I have no clue. The characters are all of the people sitting in the house, the bud ice, and the pesky penguin.

Now for this commercial was one of their last ones before they stopped airing. After a long time of penguin problems of stealing bud ice from unsuspecting bystanders it appears the culprit has finally been caught. Or so they thought. It involves all the people sitting around in a house listing to the radio intently for the capture of the penguin, which previously got away with all the bud ice it managed to get from scaring the people away from it. When the announcement comes on the air that in fact the penguin has been caught, every one sighs with relief. So, one of the guys goes to his fridge to grab some beer for everyone. However, when he hands it to one of his buddies he looks at the radio. Then he notices something a little odd. The cord wasn’t plugged into the wall. As this is going on the voice on the “radio” says “that’s right bring it all into the open, noting to worry about. After that is said the front of the speaker box drops open and the pesky little penguin is sitting in the box with that look on his face that tells you he is going to get his bud ice no matter what. So the scene cuts to everyone running out of the house screaming and the penguin picks up the beer and turns around.

The conflict of this is the people who are minding their own business trying to enjoy themselves who can’t due to that darn penguin. The villain is the penguin who will do whatever it takes to stop the people from having bud ice. The conflict is not really apparently resolved due to the penguin wining. However, the hero is essentially us in “us” in keeping the penguin away so we can enjoy wonder, delicious bud ice.