The Smart Nightlife

Most people who go the bars downtown, go there to have the time of their life. Who would have thought that "living it up" was so dependant on the type of booze one chooses to drink? The real answer is that it doesn't, but the aim of most liquor commercials is to imply that exact concept.

I choose this particular ad, because it is simply a classic. The setting involves two young males hanging out at a high class bar, in search of a good time. One motif that appears within this ad and most liquor commercials alike is the image of a high class bar with an array of attractive people. This ad showcases multiple settings that present an extraordinarily fun time as it involves beautiful women, a private jet, limo, and even a yacht.

The two young guys, or heroes of the commercial, overhear a wealthy and successful man (supporting character) who is surrounded by beautiful women, mention the name Sergio. Our heroes look at this as an opportunity, and because they are drinking Smirnoff Ice, they make the intelligent decision to boldy lie to the wealthy man, saying that they know Sergio. This easily convinces the naive wealthy man to invite the heroes on a night of suppossed yet limitless debauchery and luxury.

One conflict that is pitted against the hereos towards the end of the ad is that the amazing lie might expose itself when the wealthy man asks if they should all go and meet Sergio. The heroes then make the intelligent action to convince the wealthy man by responding to the question with, "naaaahhhhh." This intelligent reflex to a close call was of course possible, because our heroes were drinking Smirnoff Ice.

This ad presents the wild and crazy night of our dreams. The prevelant theme that arises in this ad and others alike it is that night life can be crazy and fun, if you're drinking the right beverage. The drink in one's hand can represent not only character but intelligence as well.