This media blog is a project of the COMM 1061: Introduction to Mass Communication class at Century College in White Bear Lake, Minnesota.
Sunday, October 12, 2008
Dairy Queen
Dairy Queen is a well known fast food restaurant. A lot of their commercials are about promoting a brand new item on the menu or something that is special for the holidays. Most Dairy Queen commercials have there logo in them which is a mouth with lips that may talk in some commercials. Most of the commercials are also funny to keep the viewers watching and entertained which I believe most of the time does. The ad that I choose to show was the Kit Kat blizzard commercial.
This commercial features Kevin Farley, brother of Chris Farley. This ad is about a white family where the younger brother is hanging wedgie-style from the coat hook on the back of the door while the older brother is taunting him with his own Kit Kat Blizzard. The father enters the room, and yells “What’s going on here?” The father sees the older boy eating a DQ Kit Kat Blizzard in front of the younger brother. The scene cuts, and both boys are hanging from the wall, and the father taunts them. Then the mother enters the door and the husband, surprised, says “Hey.” The dad/husband knows he is in trouble.
This ad like many other Dairy Queen ads comedic. Trying to get the audience to laugh and want the object they are laughing about. Most Dairy Queen ads are about how bad they want the object or how good it is.
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