Blog Post 2


The ad that I am doing is a 1980s Isuzu Gemini car commercial from Japan. The person that posted this commercial also put the song you hear along with it. The song is called “She Moves” by Karaja. The video starts out with a side view of one Isuzu Gemini and then three and five fan out from that first car, but the camera pans up to reveal five more cars for a total of ten cars forming a circle. This commercial does not stop with ten cars just driving around, but then they also start doing tricks with the cars. These tricks are just amazing, and the tricks just keep getting more and more advanced as the ad goes on. If the synchronized driving in circles we first saw was not enough, the cars are now flying thru the air with the greatest of ease, which is not an easy thing to do at all, and especially make it look so graceful. The next trick reminds me of something a stunt plane pilot might do high up in the air, but they are doing it in cars, on the ground. On this one the car flips up from the back which I am not sure how they did that one but it is very cool. I also noticed that for the first forty-seven seconds the cars are all just red in color with a mix of two and four door versions. The four cars spinning together is just absolutely phenomenal, because it looks like they are on a special effects automobile sized turn table, but this was filmed in the 80’s and such technological wizardry did not exist.
As you can see from watching this highly entertaining video the characters in this myth are the cars themselves. Part of the myth is that the cars seem driverless. The cars are the actors.
The settings are the roads, highways and bridges of Paris, note the Eiffel Tower as they drive by it. The plot is that you can drive like this too if you own one of these cars.
The social conflict in this ad involves the have and have nots among car owners. Or the cool and the uncool.
The resolution of the conflict is solved by the cars or the real heroes of this story. For they out perform any vehicle that you have ever seen.
So the myth here is that you will be cool if you buy an Isuzu and that an Isuzu is the only car that has this magical capability.