“WASSSUUUP”

http://www.youtube.com/watch?v=JJmqCKtJnxM

Funny commercials are what people like to watch.  Throughout the years there have been many funny ones that are usually in a series.  Budweiser has had a good portion of these.  First it was the frogs that would say “BUD-WEIS-ERRRR” people got a kick out of them for the longest time, eventually it wore off.  Then Budweiser brings a new type of commercial to the T.V., A catchy phrase that “Everyone” uses.  The commercial starts off with a male just relaxing on the couch drinking a Budweiser, while he is watching the football game in the back round.  His phone rings and his buddy asks him “yo wasup”, he responds with  “ Watchin’ the game, havin’ a bud.” Budweiser’s goal was trying to promote “Drinking a Bud” while watching the game.  Meanwhile another male walks in the room and yells “WASSSSUUUPPP” (the catchy phrase they are trying to sell). Eventually all the males start saying it, while adding another person on each time by telling them to pick up the phone.  At the end of the commercial the two original people talking go back to the game and say “So B wasup”, “nothin’, watchin’ the game havin’ a bud”. 

In this particular commercial Budweiser targets the male drinkers that like to relax on the weekend and watch the football game, trying to send a signal that Budweiser is the Football watcher’s beer.  Another audience it targets is males that like to have a good time with the “guys”.  In this commercial it shows all of the friends having a good old time while drinking a Bud, which is what any group of guys want to do.  The funnier the commercial, the more noticed your product will get, so Budweiser is making their beer known by the slogan “WASSSUUUPP”.  For awhile when that commercial first came out, it was a big buzz; everyone was saying it and they knew exactly what the product was. It was featured on Billboards, during the Superbowl commercials, and eventually an everyday commercial, people wanted more.  Eventually it got super ANNOYING, and people stopped saying it, and the commercials ended. Yet nobody will forgot where they came from as it was embedded into their memory by constantly repeating the slogan.  Now today Budweiser comes out with funny commercials still, but they are targeted towards more of the light beer drinkers, “Bud Light”.  All of the Superbowl commercial watchers look forward to the Bud commercials because they are always known to be the funniest.  Budweiser has put a good name for them selves when it comes to advertising their product.