Freecreditreport.com

This commercial is one of many which feature the same main character for freecreditreport.com. The main character is the man singing on the left with his guitar, dressed in a pirate outfit. The supporting characters are his friends/band mates (also dressed in pirate attire) and the clientele of this seafood restaurant (which includes the elderly man and cranky looking elderly woman in a booth, and two older tourists at the end of the ad). From the commercial, the viewer can see that this is not an upscale seafood restaurant; it appears to be small, cramped, furnished with checkered tablecloths in tiny booths, and filled with many lights to make it appear “brighter” and less drab than it really is. Also there are various nautical items are placed randomly in the eatery. The plot of this commercial is spelled out for the viewer who is listening to the jingle of this commercial. The man, who is singing in this advertisement, is forced to work in this establishment because his identity was stolen, which affected his credit.

The conflict in this ad is about the main character getting the job he wants and the job that he has to have to get by. By being unaware of his credit report, the singer is essentially stuck working in that seafood restaurant. In the beginning of the jingle he sings, “They say a man should always dress for the job he wants, so why am I dressed up like a pirate in this restaurant?” It is obvious he does not want to work there, but for monetary purposes has to. The jingle goes on to say, “should have gone to freecreditreport.com, I could have seen this coming at me like an atom bomb. They monitor your credit and send you e-mail alerts, so you don’t end up selling fish to tourists in tee-shirts.” The conflict is not resolved for the main character, but the conflict can be resolved for the viewer at home. Freecreditreport.com serves as the hero in this commercial because by going to that website, the viewers and consumers can get their financing and credit information, so that they do not have to be essentially forced into working in a work place that is undesirable to them. They can be proactive and frequently updated by using freecreditreport.com to prevent them from facing a similar experience the singer in the commercial went through, and have the career or job they want. If the man singing in the commercial had gone to freecreditreport.com he could be pursuing his music career, playing the music he wants, instead of catering to the tourists at the restaurant.