iphone feature shazam

www.youtube.com/watch?v=AlHVK_HIXpM

The music industry is constantly changing and having to find new ideas to spark consumer’s interest in buying music. As presented in the presentation on the changes to the music industry, MP3 and MP4 players are continually changing. One of these ways is by incorporating them into cell phones. The iphone is one of the most recognized cell phones for doing this. To promote music sales Apple, makers of the iphone, created a new application to the phone which allows consumers to identify songs played by a speaker. An example of this is when you hear a song over the radio and want to know the song name, and the artist. With this application consumers are allowed to purchase the songs that they have identified right away. The iphone application, which is called Shazam, is claimed to be able to identify any song within ten to fifteen seconds in any normal environment. Meaning that sounds from a car or sounds from a TV on in the background shouldn’t affect the phones ability of identifying the song.

This new application has a significant role to music industry in many ways. People can go online and get almost any song they want for free. This means that if a consumer is going to pay, usually $0.99 per song, for the music they can get for free there must be a reason. To many people $0.99 isn’t that much money and with the application of the Shazam feature, consumers are more likely to purchase the song because it’s very easy. Consumers downloading music for free is what’s destroying the large record labels. With the new innovations being applied to the iphone allowing consumers to purchase music easily lets the music labels get some revenue from the songs they help create. New technology like the Shazam feature is one that will pave the road for the future of the music industry. Only by adapting to the real world will the music industries ever survive.