Wednesday, November 26, 2008

The Future of Newspaper: The Amazon Kindle



The media industry that my group and I looked at was newspaper. This industry has definitely faced some problems as time has gone on. As we discussed in our presentation, one of the major problems that the newspaper industry has had to wrestle with is all the innovations in technology. One thing in particular has been the internet. The industry had to learn to adapt to the internet by creating online newspapers. These newspapers are very convenient for people who are on the go and enjoy being able to read only the sections they want. It also helps that readers have access to the paper as long as they have access to the internet. This then allows people to get the paper on the computer as well as on cell phones and laptops. Users are also able to create their own blogs on the newspaper’s sites that allows them to comment on certain stories and topics that they may have opinions on.

The innovation of online newspapers has been around for a long time. A more recent invention that will help the future of newspaper is the Amazon Kindle. This device is one that allows people to read newspaper articles as well as books and magazines without the hastle of carrying around the actual paper or book. A user needs only to purchase the item they want directly on the Kindle by way of the Kindle Store. People can buy whatever they like from wherever is most convenient for them. The lightweight device can hold over 200 articles and has a long battery life. Another tidbit about the Kindle is that it does not use WiFi. It actually uses the same networks as cell phones. This means that you don’t need to be in certain areas to be able to use it. There are also no monthly fees or any kind of service plan. The user just has to pick out what they want, buy it and enjoy their purchase.

Many people may think that the Kindle is nothing special because anyone can already get the paper on their laptops or cell phones. One problem with reading the newspaper from those screens is that eventually, your eyes start to hurt and bug out. The Kindle has a special kind of screen that won’t cause a reader’s eyes to hurt after reading an article or two. The screen on the Kindle actually looks a lot like that of a page in a book or out of a newspaper. This may seem like a minor detail, but it really does make a difference. This device is just as handy as a cell phone, but it allows a person to get their daily news without being in physical pain as they do so.

Basically, what I’m trying to get at is that technology is going to continue to become more and more advanced. As this happens, all the newspaper industry can to is grow with it. They will continue to come out with more handy devices such as the Amazon Kiindle and the industry will find ways to stay involved with these innovations. As long as this can continue to happen, the newspaper should be able to live on in the future. The only thing that will continue to change will be the ways in which readers will experience it.

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