Iona Cube
The new radio “Cube” is a recent invention that will transform the way radio is consumed in the future. It is a portable Wi-Fi internet radio receiver that holds 4 of your favorite stations or podcasts. This radio is shaped like a small box. The bottom of the box has a speaker and the top works as an off switch. To tune in to a channel one must place the cube on one of its four sides. To change the channel, the user just has to rotate the cube to a different side. The volume levels can be decreased or increased simply by spinning the cube to the left or to the right. Just like any other volume control would. One of the neatest things about this invention is that users can customize their favorite programs into the cubes memory. At any time the user can change stations on the cube by making adjustments on the internet. This innovation is huge. Radio’s popularity has been decreasing steadily over the years with the influx of iPods. This cube is the radio’s lifeline.
The power of the Cube resides in the consumer and a Wi-Fi connection. The average person typically listens to 3 or 4 radio stations regularly. The Cube cuts the crap by allowing users to customize a top four. Consumers have a choice between 10,000 online radio stations and podcasts, which gives them the power to listen only to what they want. The Cube is more affordable than other media devices, ranging $50-$60.
Most radios today are rather large in comparison to the Cube. They may require antennas, tuning knobs, dials, etc. Not to mention, a station may not even come clearly. Stereos are almost obsolete. In fact, in comparison to the Cube, they are obsolete. Radio has been in need of innovation for years, and this Cube is perfect for the future. Why bother with bulky stereos when you can have a tiny box with consistent crystal clear sound? I predict that in ten years everyone will be using the new Cubes in place of their stereos.
The future of radio is inside the radio Cube. Like digital a newspapers or magazine that you can download onto your portable news device, radio also can now be customized and taken with the consumer. Not only is this a brilliant new marketing strategy for the radio industry, but it keeps radio in stride with the changes in other media forms here in the 21st century. Thus, ensuring radio will be alive for future generations.
1 comment:
I agree that this invention will help advance the radio industry. There is a growing demand for more radio programming, and more innovative approaches to accessing it. The one thing that the device misses is a correlation to satellite radio, but I think that is something that will come with time.
Another thing that is in demand is a cell phone that comes with a built in tuner. Nokia has been doing it for quite some time, but more companies need to hop on the bandwagon when it comes to meeting peoples' yearning for the ultimate all-in-one device.
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