This media blog is a project of the COMM 1061: Introduction to Mass Communication class at Century College in White Bear Lake, Minnesota.
Wednesday, November 26, 2008
HD Radio
HD radio isn’t new necessarily but it’s about the only recent thing that I could find. HD Radio technology enables AM and FM radio stations to broadcast their programs digitally. This HD radio service is free however, one mist buy a special receiver to actually tune into these channels. This is still in the works some of the problems that exist that are being talked about with HD radio is that when listened through the receiver on a standard FM channel is sound CD quality which does not compare of that to the satellite radio . However, the amount of music you can listen to is just of that of satellite. Unfortunately this has not caught on yet for many reasons some of them being people have no need to upgrade their radio service because they only listen to it in the car or at the office. With that being said HD radio is trying to talk with auto makers to integrate it with their cars. This will be a major breakthrough if things get worked out. HD radio has applications that can be added to your iphone. Also, it can let you tag a song and then let you buy it from itunes later if the person wants to. Also, because advertisers that deal with the radio are decreasing their spending that leaves too much time the radio guys know what to do with and the ratings kept going down. So with the HD radio the need for advertising does not necessarily need to be there. There is now in the makes a portable HD radio device that will allow you to take it on the go.
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