Wednesday, October 15, 2008

Piñata Man--Chocolate Skittles Ad



Myth Analysis
The Chocolate Skittles Ad was originally aired in 2008. It is about a Piñata Man, who is assaulted by his co-worker who thought he could get some candy out of him by hitting him like you would a regular piñata. The piñata man yearns to fit in as a normal person, despite his difference but finds he can't escape being a piñata.

The characters include the piñata man, Steven the co-worker who assaulted him, along with a group of other co-workers.
The piñata man in this context, would be considered the victim or the hero. He's a victim in the sense of being attacked for what he is, and a hero in the sense he's still a man trying to be like everyone else. In a way, the piñata character can be replaced with any sort of minority/diverse person who tries to fit in and get along with society despite social norms that may be present against them.
The villain in this story is Steven the co-worker who only assumed he could get candy out of the piñata. Steven seemed to know what he did was wrong and felt remorse for what he did. This could also be a parallel to our own world. Steven represents those who are bias, racist or discriminatory against someone. In our society, those traits are frowned upon and are considered inappropriate.
The other co-workers in the commercial are innocent witnesses to the "crime".

The setting is obviously a usual office breakroom. It consists of tables and chairs, a sofa, books, paperwork, and filing systems...all stereotypical visuals that are associated with offices. Almost anyone would understand it's an office breakroom, just because that's how they're portrayed in the media.

As for the plot, as I mentioned earlier, is about a man who is a piñata. You immediately recognize that he's been beaten by the fact that he's wearing a sling, crutch and bandage. He walks into the the breakroom, and tosses down a bag of new Chocolate Skittles infront of a co-worker. He then accuses the co-worker of beating him with a bat, trying to get little chocolate candies out of him. The co-worker apologizes. Then the piñata man declares that he's normal, deserves to be treated like a man, and is just like everyone else and walks out. The conflict being the fact he was beaten, because of the social norm of what you do to a piñata. The Chocolate skittles themselves are what resolves the conflict. Steven can have his craving for chocolatey-goodness fixed by eating the new Skittles, and then the Piñata man is allowed to be left alone.

The social values present in the commercial, I believe, is for one the lack of humanity towards fellow man that is diverse from us (Steven), and secondly the social ideal that everyone has the right to be free and equal (Piñata man).

2 comments:

amanda jo said...

I love the skittles commericals. They make me sad. I feel so bad for that guy. You did a good job really explaining this commerical and making us understanding the plot and setting and everything.

melissac said...

You did a good job Brittany on summarizing the commercial and you picked a good one. You did a very good job explaining the myth as well.