Great Taste, Less Filling, Miller Lite

Description:

For my Advertising and Myth Analysis I have picked a Miller Lite commercial. The two main characters include a Blond Haired Female and a Dark Haired Female. The setting is located outside at a public restaurant, at a table, near a fountain. Also we are brought to a construction site were a mud type substance is being used. At the way end of a commercial a busy bar is used.

Plot:

The commercial starts off with two vary attractive females sitting at a table with lunch; both have a Miler Lite in their hand. The blond female says, “Doesn’t Miller Lite taste just great”. And then the dark haired girl replies, “Yeah, but I drink it because it is less filling. Then they start yelling back at each other, one saying great taste, the other one yelling less filling. One woman flips over the table, then the other girl shoves back and they both end up in the nearby fountain. They start punching each other and ripping each other’s clothes off until they are both in their under ware. (Meanwhile the whole park and restaurant is staring with shocked faces.) Soon the dark haired woman pushes the blond woman into a substance that looks like mud, and they roll around in it. The whole time they are shouting great taste and less filling.

All of a sudden we get a shot at a bar where two guys are sitting and declare that the whole scenario that we were just given would be a great commercial. We are then shown a shot of two females that we assume are their girlfriends with shocked expressions on their faces. The product Miller Lite is shown and is given a moment of glory. We get a shot again of the two guys and one says, “I have an idea for the ending.” And finally we are shown the two women that are covered in the mud substance and one says, “Let’s make out”.

Analysis:

This commercial has a lot that could be processed. When it comes down to it, the conflict between the characters is whether Miller Lite tastes great or is less filling. A social value that is displayed that could be pinned against others is how the two females acted in public. The two fought like wild animals in a very elegant environment and that would not fly in the real world. Another issue is just the content itself and where a commercial like this is being displayed. The commercial at points gets very graphic and the content can be questionable for children to watch it. This commercial premiered during the Superbowl, which is one of the most watched television programs of the whole year. Families and children watch it and all of a sudden a commercial comes up where two women are practically making out. Although young men probably liked it, I doubt the mothers of the children who were watching the Superbowl felt the same way.

The whole story of the two females fighting was a dream and conversation between two guys when they were enjoying a glass of Miller Lite Beer. The announcing even claims that, “Life is best told over a great tasting Miller Lite.” So the claim here is by drinking a Miller Lite you can tell wild stories about hot women wrestling in the mud and then making out. The “hero” displayed in this advertisement is Miller Lite. If you drink a Miller Lite, your life will get better and all your conflicts and problems will go away. Plus you can have those conversations that include hot women wrestling.