Blog post #4
There are many things that I learned and that I found interesting, but I really feel like I learned the most about the critical process. There are five steps included in the critical process, and it seems like we used one or all of these steps in a number of things that we did for class. I feel like this has been important for me to learn in order to gain a better knowledge on the media and all that comes with it. The five steps that are included in the critical process are:
1. Description
2. Analysis
3. Interpretation
4. Evaluation
5. Engagement
Without these five steps, I don’t think a person can fully understand an idea- whether it be a commercial, a movie, a radio show, music, etc. The critical process can be used to analyze just about anything. These steps can be tricky fully understand and apply to an artifact, but if you take you time, the outcome will be worth it. Of all of the steps, I think that the interpretation is the most difficult step because it is up to the viewer to decide what information they want to get out of it. Because of this, it is up to the developers to make sure that they are conveying the information within an artifact the best they can so that the viewer is getting what the developers is trying to convey. The other step that goes hand in hand with interpretation that is difficult is evaluation. This is because it’s the opinion of the viewer as to what they thought of the artifact. If the developers of the artifact do go a good enough job conveying information, they will get the response in the evaluation from others that they are looking for. However, if the response isn’t what they were looking for, it’s back to the drawing board for them to rethink the approach of the artifact. Of course, all of the steps are just as important as the others, but they are all important to develop a good artifact for the viewers.
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