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This is a Toyota Tacoma commercial, which uses the game World of Warcraft as a setting. So in a way this commercial is advertising two things; the Toyota Tacoma and World of Warcraft. The myth Toyota was trying to say is that the Toyota Tacoma is tough stuff, tougher than a dragon. The characters are a dwarf warrior, a nightelf hunter (although it is actually noticably a warrior character) and a human warlock. The trio need to take down a dragon, so they are getting ready by equipping strong items (for those that dont know, the only thing better than an epic item is another epic item or a legendary, which there are only about 7 legendary items in the game). The conflict is that this dragon is tough, so they need to combat it with other tough things. As they go through the items they are equipping, the warlock comes up with a solution to their dragon problem. He pulls out his Toyota Tacoma, drives in and takes down the dragon.

The recent Saturn commercial advises viewers to think over aspects of their life such as interactivity, strength, and the idea of home which may be misconstrued. Throughout the 30 second ad there were alternative options to such things as energy, beauty, and strength. Instead of relying on a nuclear power plant for energy the ad advised solar. Alicia Keys was placed in the ad to deliver the fact that beauty is not in actresses but instead in motherhood and childbirth. Also, an image of a body builder helped reiterate the fact that strength does not need to be that noticeable and instead can be in a cancer surviving person like Lance Armstrong. The last part of the commercial tells the viewer that they must rethink status, perhaps ditching the gas hogging hummer and buying one of five new Saturn highbred. The ad also has an underlying point of thinking American because of the American made Saturn.
Jordan Langer

Swiffer: Modern

In this Swiffer ad, a distraught woman sits in a therapy session in her home with her mop, which she expresses great frustration with. Her problem is that the mop just doesn’t do enough, and she wonders why it can’t. At this point the therapist steps in to help.
And then comes voiceover woman, telling us how the Swiffer with the scrubbing pad can do everything you need it to, pitting the old against the new. Of course your old mop can’t do that—it’s outdated, and doesn’t come with this wonderful scrubbing strip, nor can you just toss it out when you’re done. In this way, the Swiffer is the hero, saving the distraught woman from the perils of her old mop that just doesn’t cut it.

Grease or Greens?

Eating food is an everyday necessity and we as college students sometimes don’t have time to feed ourselves. When we do make time, we tend to grab the quickest most convenient foods there are. It is a decision made quickly and our hunger is solved! However, this type of repetition in the long run, may lead to health problems in the future. Most restaurants or fast food places don’t give health information when advertising their products in commercials. Most of them focus more on explaining the product: what is in it, what type of bread, whether it was toasted or baked, and etc. Subway, a restaurant that is well known for serving healthy sandwiches does exactly that AND they give out health information. Take a look at this funny, but true commercial.



This commercial consists of an average middle-aged couple. They are in a car and are ordering food through the drive thru window of some unknown fast food restaurant. The man orders first and then the woman orders next. You don’t hear the type of order you would normally hear through a drive thru: a double cheeseburger and large fries. Instead, the man orders love handles, double chin, and double blubber. She orders the same thing he does, but instead of the blubber got thunder thighs and badonkadonk butt. The commercial reaches out and tells you exactly what you are doing to yourselves when you order from fast food restaurants. You order loads of fatty unhealthy foods that add to thighs, stomach, gluteus maximus, arms, legs, everything! The ironic thing is that these people are hurting themselves. So why would anyone ask for thunder thighs or a badonkadonk butt? It makes people realize that they are hurting themselves by eating fast food. Instead, if they want to make the right decision, they should treat themselves to Subway. Subway shows this image of the Subway Fresh Fit Meal. The name says it all. The meal is supposed to fresh and keeps you fit! Unlike the greasy junk food, you can have fruits along with a sandwich that consists of healthy greens and lean meat. Subway always advertises how low calorie their meals are. The real message here is to save yourself, eat healthy, and come to Subway.

In this other commercial, Arby's, a fast food chain advertises their new sandwich.




Unlike the Subway commercial, this Arby's commercial did not give off the healthy vibe. It took on a more traditional stand and represented its sandwiches. The scene takes place at a construction site; it looks like it can possibly be downtown. The main characters are three construction men who are taking a break and watching people walk by. There are two beautiful women who walk right past these workers and they don't even stop to notice. All of a sudden, this older man who looks nerdy and is carrying an Arby's bag walks by and all the guys start cheering and checking him out. You will notice that the Arby's symbol, which is a cowboy hat, is right above each of their heads. This symbolizes that the men are all wanting to eat Arby's. Arby's is trying to come off as a manly burger/sandwich. It's saying, "Hey if you're hungry, think like a man, get some Arby's. We can satisfy your hunger."

These two commercials represent themselves in different ways. It's okay to eat fast food, just don't have too much of it. Look out for yourself. Get the message.

Traxxas Nitro 4-tec 3.3 and Jato 3.3

Kia Spectra

The good old Kia Spectra commercial. In this commercial, the characters are portrayed by several different drivers, all driving Kias, of course. These drivers pull into a gas station but when they get out of their car to pump the gas, they realize the door to the gas tank is on the other side of the car. Getting back in their car, they proceed to struggle to get the gas tank on the correct side. The purpose for this ad is to relate with the buyer. Everyone can relate to this commercial because weather you want to admit it or not, this or something closely related has more than likely happened to every single person who gets behind the wheel of a car. The conflict in this commercial is simply showing how much trouble some people have remembering what side their gas tank is on. The product then goes onto say “with fewer fill-ups, you just might forget what side it’s on.” These few words make total sense of the commercial and basically make Kias sound like the God of fuel efficient cars. I thought this commercial was very clever in the way of showing something that most drivers can relate to then bringing it all back to the main point which of course is the advertising of the Kia Spectra.

Macbook Air

In this ad I can only assume that the character would be the hand. Every movement of the hand is intentional and fluid in motion. It opens the seal of the envelope and slowly reveals the Macbook Air. Pushing the screen up with one finger and the notebook doesn't move. The setting is a white room that has nothing in it but the Macbook Air, and the envelope that it was in. The plot would be the unveiling of the new Macbook Air. The worlds thinnest notebook. The music being played is a song called "New Soul" by Yael Naim. It has an upbeat temp and I feel it could be described as light.

There isn't a real "conflict" in this ad that I see. There is an idea that there is a need for a new notebook for the user that doesn't need much to a notebook. This is for the user that wants to be able to use the Internet and use the laptop for small things like maybe photos (because there is no disk drive), but there is a usb 2.0 port.

Apple shows that there is a notebook for the purpose listed above, and they have it. They show that it is brand new and its the thinnest. This laptop is ready for Internet 2.0 (but that isn't what is being advertised). The envelope would show that it is the ideal notebook for travel, and it an easy carry-on for flights. The finishing of the add is the symbol of Apple over the closed notebook. A simple ad that I think had a main goal to peak peoples curiosity.