Wednesday, December 17, 2008

What I learned in Mass Communication Class About Media

I learned a lot of new things about media from this class. The most important thing that I learned is that going into the field of Journalism is not for me any more. I came back to college with the finally decided intentions that I was going to get an Associates degree here at Century College and then transfer to the University to get a Bachelor's degree in Journalism.
I have always enjoyed writing and communicating through writing. My grandmother told me that I would be a great journalist, and I guess my great-grandfather use to write articles for many different papers. Before the semester began I had spoken with a counsselor to help me decide if I should be a journalist or a Nurse. I took the class with intentions of just getting a taste of the field, but when I the class began I was confident I was beginning the long journey of a career in journalism.
Within the first several weeks of class time,I learned the complexity of media and that journalsim today is not what I had imagined for me. Media has evolved into a mess of ceo conglomerates controlling the field of journalism. It's all about money now. I don't want to be a part of that.
It's all about advertising through stories and manipulating the human race. Once I realied that it was not for me, I made a career goal change. I hardly watch television anymore, and I can never believe what I see. I learned to be careful who is presenting the information and who is more credible than others. I think I will stick to believing in the face to face experiences and educated, accredited sources.

What’s the most interesting thing I learned about media in this class?

Blog Post number 4
I understand much more about how media works then before I took this class. Media I have found is not a simple field but actually it is very complex with many variables. Corporate control, of media as we know it, runs ramped today. With these media conglomerates trying to tell us what we have the right to think; when all that is their bottom line is our bottom dollar.
They think we are stupid sheep who follow the last thing we see, right off the cliff. They can keep their UN researched opinion to themselves; I choose to think for my self. One thing I find very appalling in the media, is the supposed medical breakthroughs which are nothing but a mirage, of a company trying to sell you something. They try to pass it off as real medical truth but it actually it is sweet lies.

The More You Know...

I would have to say one of the more important things I learned in this class was the different types of analysis (Qualitative vs. Quantitative) that you can use for a research project. This, in addition to the critical process that was mentioned in another blog post, will help me with future research projects. Media consumption and media research are two different entities. We've been conditioned to watch TV, read the newspaper, etc. and accept everything at face value. An important lesson taught in this class is that there are more factors at work than the general public realizes. Things like PR campaigns and VNRs are found everywhere in the media. I believe I can now consume media in a more objective light than I could before. 

Another issue is media conglomeration. I was aware of the recent mergers of media companies, such as NBC Universal (TV and movies) and Sony-BMG (music). As large as these media conglomerates have become, at least there is still competition in their respective industries. Other media industries do not have the same levels of competition. Clear Channel's stranglehold on the radio stations is a scary thought. The story about the train crash/toxic gas in Minot, ND should serve as a warning that it is not a good idea for one company to own all of the radio stations in a particular market. Another industry facing reduced competition is the newspapers. As the market for traditional daily newspapers continues to shrink, the publishing companies are forced to consolidate or be bought out by larger corporations. In the last 5 years, both the Pioneer Press and the Star Tribune have changed hands. How long until one of them goes under and the Twin Cities only has one major daily newspaper? In order for the market to remain (semi) free, there must be competition. Monopolies are generally not a good idea.

The third point I'd like to make is how the future of every media industry lies in the internet (duh). It's almost become redundant to say it, but I believe it now more than ever. The group presentations done in class were a great way to show how each industry is migrating online. This transformation is still taking place, but eventually the internet will be the primary source of information. The internet has already become the primary source for people to purchase (or steal) their music. Printed newspapers are on their way down, with the online versions gaining readership (and advertising revenue) every day. Television will be around for a long time, but more and more people are watching their favorite shows online, either by purchasing them from iTunes or watching for free on sites like hulu.com. The media companies that are quick to adapt and figure out how to make a profit online will be the ones that stick around. 

Blog Post #4

Blog post #4

There are many things that I learned and that I found interesting, but I really feel like I learned the most about the critical process. There are five steps included in the critical process, and it seems like we used one or all of these steps in a number of things that we did for class. I feel like this has been important for me to learn in order to gain a better knowledge on the media and all that comes with it. The five steps that are included in the critical process are:
1. Description
2. Analysis
3. Interpretation
4. Evaluation
5. Engagement

Without these five steps, I don’t think a person can fully understand an idea- whether it be a commercial, a movie, a radio show, music, etc. The critical process can be used to analyze just about anything. These steps can be tricky fully understand and apply to an artifact, but if you take you time, the outcome will be worth it. Of all of the steps, I think that the interpretation is the most difficult step because it is up to the viewer to decide what information they want to get out of it. Because of this, it is up to the developers to make sure that they are conveying the information within an artifact the best they can so that the viewer is getting what the developers is trying to convey. The other step that goes hand in hand with interpretation that is difficult is evaluation. This is because it’s the opinion of the viewer as to what they thought of the artifact. If the developers of the artifact do go a good enough job conveying information, they will get the response in the evaluation from others that they are looking for. However, if the response isn’t what they were looking for, it’s back to the drawing board for them to rethink the approach of the artifact. Of course, all of the steps are just as important as the others, but they are all important to develop a good artifact for the viewers.

Tuesday, December 16, 2008

A Media Night Cap

Coming into this class I had seen several documentaries about mass media, corporations, anti-advertising groups and what-not. Although all of the films were interesting and informative, I was still confused about how it all tied together. This class has covered so much ground and has helped shape all that I’ve learned to be somewhat more cohesive. It is hard to focus on just one aspect of media, so I’d like to take a few minutes to write to everyone about a couple things I’ve learned in this class of mass communications and maybe spit some absurd opinion as well.

First I’d like to start with media ownership. Media consolidation brought forth by the Telecommunications Act of 1996 is huge. This is how the big 6 media conglomerates came into being. The big 6 mainly refers to television: GE, Time Warner, Disney, News Corp, CBS, and Viacom. This is important to know because it is an example of “ostensible diversity that conceals an actual uniformity.” Viewers may feel like they have a choice between 300 different channels, but each of the 300 are actually owned by one of the big six. This affects democracy because each owner is biased and will only report their bias. Not a good way to help the population make informed decisions, especially when it comes to politics. A good way to combat this is to get your news from various outlets. A shameless plug here but one good news source is brought to us by the Pacifica network, DemocracyNow! (I made a cameo appearance during the RNC!)

Conspiracy Theory Rock Mediaopoly Corruption



Second is advertising. From political to drugs to the newest cleaning products or car, everyone can agree that ads are tediously annoying. One of the most sickening things that I learned about political advertising and media outlets is the sadistic exchange of money between the two. Politicians pay media outlets for ad time, and in return media outlets make handsome campaign contributions so politicians will be more favorable toward them. I always knew something was wrong with that, but it took this class to help me see that more clearly, especially during this last election season. I urge people to look into how much campaign contributions were made by the auto and banking industries, but I digress. Advertising is all marketing, stealing the public’s attention long enough to instill the idea that one needs a particular product to be cool or fresh or to be the “hero.” Ah, the “hero.” I can’t help but try and determine who the hero is in every ad I consume.

Light Criticism


The Super Bowl is just around the corner. We all know that Super Bowl advertising is just as important as the big game, so here is an idea I’d like to market. Tired of missing all the Super Bowl action and advertising? Well now you don’t have to! Just buy the new Super Bowl catheter and colonoscopy bag! You won’t miss a second of the dizzying action!! Perhaps one of the big drug companies can help sponsor this one?

In conclusion, I leave this class with a better understanding of the media I love to both avoid and consume daily. There wasn’t a boring topic that we covered, just those I’d like to study further into. The future of the media industry will be interesting to observe as I partake in it during my everyday life.

On a side note, everyone should know this song.

Puzzling Evidence- from movie "True Stories"

Advertisment-Blog Post #4

In mass communications we have learned a variety of things. We talked about how the media is changing and what it is changing too. Also about the impacts mass communication has on us the people through different views like politically and culturally. We also touched on subjects like advertising, journalism, and media. This class was interesting because it talked about what is going on right now and what is going to happen not just what happened in the past.
I think one of the most interesting things that I learned about in this mass communications class was the unit when we talked about advertising. We did a few activities in class that I thought were really neat and helped us; the students really get a feel of what it was like to try to come up with our own advertisement and how to sell it. I found out that there is a lot more work put into just one single advertisement then I ever thought. First you have to come up with an idea that everybody likes for your product and that will promote the product well. Decide on where to put it and what audience you are trying to attract with this advertisement that is appropriate for the product. Also decide on what company you are going to go through that will put your advertisement either in the newspaper, on television, in a magazine, or on the internet. There are many choices and many ads out there today. We also talked about VAL’s and what category each one of us individually fall under and if we think these categories are accurate or to stereotyped.
I had fun in the class and thought it was interesting and useful. I loved how we did lots of activities with groups and not with groups to keep the class interesting and not so boring with a lecture every day. There was a variety of subjects and I would recommend this class to any of my friends.

Monday, December 8, 2008

VNRs and the transparency of the nightly news - Blog Post #4

VNR Example

An introduction to Mass Communication covers a broad spectrum of topics surrounding multiple industries. Amongst all of those topics, it was hard to weed out a specific item that caught my attention, until I saw the video on VNRs and the overall look into the transparency of both local and national news broadcasts. Those independently produced news segments find themselves squeezed into the daily news, and most people will never hear about the true source of the material.

Public relations departments within large corporations, and sometimes government funded organizations, have put the money into producing these "news" segments, which are created with the intent of swaying opinion to market products or ideas. I learned that newsrooms use VNRs because they have to fill in time spots, and are afraid of running out of material. Even though the implication seems notable, the integrity of what qualifies as real news falls out the window.

I'm fascinated with the practicality of such a concept, yet very skeptical at the same time. In class, we watched a video that trained my eye to VNRs, and since then, I've been spotting them all over various news networks. This correlates with the transparency of our news. What I mean by this is that VNRs should be labeled within the news broadcast, so people are informed of the source for the material. If there is a report on the effectiveness of a new drug on the market, the VNR showcasing the product shouldn't cloak themselves as real news. This request is adequate, as it is fair to the viewer.

There are some good reasons as to the importance for VNRs, such as its usefulness to fill in an under budgeted local news station. The other benefit of VNRs is that it they provide a necessary tool to the marketing industry, when it comes to getting the word out on a product or service. My only condition for that type of marketing is that it be more transparent to the viewer.

Wednesday, December 3, 2008

Marvel Digital Comics Unlimited



http://www.marvel.com/digitalcomics/

On November 13, 2007, Marvel Comics created Marvel Digital Comics Unlimited, which has allowed fans to be able to view and access their favorite comics from Marvel in a whole new way. Currently, subscribers have two choices of either paying a fee of $9.99 for a month of access to the archive or paying $59.88 for a whole year’s access (this is cheaper than paying for one month access repeatedly). Visitors to the site can view the first few pages of all the comics, to get a sample of what the system is like. There are over 5,000 comics on the site right now, with Marvel adding around 20 comics each week. Newer issues of comics are not put into the archive till at least six months after they have been released in print as to not undercut Marvel’s print sales. Also, to provide more incentive to get fans to sign up for Digital Comics Unlimited, Marvel will release some exclusive comics that can only be found online through their digital comics service, such as Fin Fang Four, Iron Man: Fast Friends, The Incredible Hulk: Fury Files American Eagle, Marvel’s Channel, and Kid Colt.

Marvel Digital Comics Unlimited is significant in the future of comic books. First, in general print media is facing a lot of competition from its online counterparts. By having their archive online Marvel is able to allow fans to view all the comics they want, without having stacks upon stacks of comic books piled up at home. It is unlikely that most people just happen to have 5,000 comic books lying around the house, and so by offering them online, it is easier for the viewer to have access to a wide array of comic book titles. Also, the online service is cheaper than buying the hardcover copy, which is typically priced at $2.99 a piece.

Also, the quality of the comics visually is not diminished by being put online. Marvel goes through the process of carefully scanning each issue, revealing comics with vibrant colors and clear graphics and print. Comics are viewed in a separate flash browser.
For viewing the comics, there are several options including single page viewing, double page, or smart panels. Smart panels is a new and futuristic option because it allows every individual panel to be maximized and gives comic book readers a clearer and up close viewing of each panel, so nothing is missed. Also, to make the viewing experience more natural and smooth, there is transition plug-ins to go from panel to panel or page to page.

Marvel Digital Comics Unlimited will shape the future of comics because it brings the age old art of comic books into the new digital age. There is more access to comics than ever before, exclusive comics only found online, a cheaper price, less clutter, and convenience for the user; the user doesn’t have to run to the comic book shop to buy an issue if he or she doesn’t want to or can’t get to the store. And with the availability of the internet on mobile phones and other similar devices, comics can also be viewed on the go in your pocket.

Tuesday, December 2, 2008

The magical power of print

books in general aren't all that fun to read and are out dated compared to the world we live in today. I was one who thought that way before but now i've seen the light, it is a very dull light but it helps you read. the light of the sony ereader and the ereader comes with a pen which you use to pick what you want and to point the way for books. The P.O.P. Stars are the ones who were entrusted with this knowledge to help shed some light and help point the way to try to make others see that books are fun and they aren't old and out dated.

The usual 2 inch thick books that are full of wonderful stories and exciting characters were very long and boring looking and very intimidating but books have a new look now The Ereader a digital hand held book that you can read page after page without phyically turning the page. The ereader can store up to 350 ebooks, thats 350 different wonderful books thats on the go in your pocket. In the end I think that books are still here and they have adjusted to the changes and have innovated themselves to what people want.

Saturday, November 29, 2008

Censorship: The future of books

Censorship Of Books

In the bill of rights we are promised freedom of speech and press. Do books fall under this category? I would have to say they do. I researched a lot. The government hasn’t banned a book that we have knowledge of in three decades. Everything I could find on censorship lead me to government conspiracy and cover ups. Well, I thought I could talk that subject to death. We have to admit we have all heard and are aware that our government does things that we are unaware of. This assignment was taking the concepts that we all know about our subjects, and be original and think about the future. So I think we have a little knowledge on the past and present. What I got from the assignment sheet was, take this concept further. Think creatively, what does the future of censorship look like, or what could it look like? I started to brainstorm, I looked across the room and my adorable cat Azule was cocking his head at me in his curious way. He jumped down from my book shelf and his tags jingled like they always do. But his Home Again tag caught my eye. When he was just a kitten I had a tiny micro-chip put in him so that if he ever got out, they could pull his file and see exactly where he was. Yes, I “GPS’ed” my cat. I remembered an article I read while I was sitting in the doctor’s office recently. I read that there are hundreds of hospitals and doctor’s offices that are getting the equipment to locate or scan a patient that has chosen to have the chip implanted in them.
Why would anyone do this? I Googled Home Again, I got a ton of results. These chips are actually starting to be offered to parents of newborn babies. They are also being implanted in the devopmentally disabled. They have started to offer these chips to the families of Alzheimer’s patients. Basically, anyone who is a risk to wander off and not know how to communicate where they belong or even who they are. These chips have the capacity to hold all of our personal information. If we allow them to, they could replace the need for ID’s, health alert bracelets, even credit cards. So why do I think that this has anything to do with censorship? What if the government decided to code books in stores and newspapers and any form media by what they think is appropriate for individuals. So if my eleven year old went to the library and tried to check out or even read a book that has been coded as adult content or violent, someone would quickly remove the book from her hands and say “Alexis, you are only eleven, you can’t read this.” This is a real possibility, on a YouTube video I watched while brainstorming the idea, that within ten years these chips could have the ability to control high blood pressure, and even give a deaf person their hearing back. So why couldn’t they control what books we can read or buy. So, someone who was doing a paper on corruption in our government; let’s say this person was a perceived risk. They may have aspirations to try and change things. This person has potential to be a real leader. If the government that is in place now doesn’t have the same ideals and feels that this person shouldn’t be able to access anything to educate themselves on corruption; or any other media that could possibly be used to get information. They could just stonewall all access to any book, webpage, magazine or even the daily paper. I know that it sounds far- fetched but what if this was what censorship is going to look like in twenty years. How would you like it if you tried to sit down and watch CNN and parts of the news just blue screened in front of you? What if you never knew any other way, like the infants that they are praying on their parent’s worst fears, like our child being a victim of kidnapping or getting lost, or falling in water when they can’t swim? They are promising safety, in almost every aspect of our lives. They are telling us that they will always be watching, we will all be living a safer life; but what are they not telling us, constant monitoring, would we still be free? Could we even really stop the companies from sending out information that influence’s how we think? If they could get these chips into everyone, who would be watching the watchers? Who would protect our civil liberties then?


Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. — The first article of the Bill of Rights
Isn’t the idea of this a contradiction?

Even in the era of controversies, “The Patriot Act”, etc. We could be here all day naming them all. But, talking about it gets us no where! As a democracy are we really allowing this to happen right in front of our own eyes?

Wednesday, November 26, 2008

The future of newspapers: e-Newspaper


For our group presentations in class me and my group’s media industry was newspapers. This industry had done very well in the past but in the past couple of years it has been going through some struggles, and by the looks of things they are not going to end. In our presentation we discussed how and why newspapers are having such problems and what is going to become of them. Newspapers as we know it are fatal. There are so many new technologies taking over the old paper, newspaper.
The new big way to get the news now days is to go on the internet. People love this idea because it has easy access for them they can get internet at home, at work, and even at places like caribou. People this is great since they can read and look at what they want they do not have to flip through papers to find the articles they want to read it is just a click of a button. Also you can comment on different articles you read and see what other people comment on them also. Viewers can also create their own blogs which is becoming a new way some people are starting to get there news. This allows you to create something and write about it and have others comment on what you write about. The best thing about getting the news from the internet for most people is that it’s free. Some other different ways of getting the news that is popular now days is by mobile phone and iPods.
One of the things that is possible to replace newspapers in the future that I am going to talk about is called a IBM e-Newspaper. This is a newly designed newspaper concepts that would bring news and different information on it. The e-Newspaper is very thin looking but sites do say it does weigh more than a Kindle does, a Kindle is a new invention out right now for people to get there news. Even though they are trying to make the e-Newspaper may look like a regular paper newspaper it will never have the same feel as a regular newspaper. This new device is known to mold itself around the consumer by taking into account the consumers’ expectations of the new device. This new design of a newspaper can tell how a person reads, folds, and carries a normal newspaper this is so the consumer feels like it is.
Basically newspapers are slowly but surely dying. With all of the new technology we are coming up with to replace the newspapers, in the future sometime there will no longer be just the regular plain old newspaper. We all love new things and e-Newspaper is not the only new thing that is expected or trying to takeover and replace newspapers. People are looking for easier and more convenient ways to get there news, and they sure are getting exactly that.

The future of Music

As my part of my group’s project, I discussed music and where technology is taking the recording of music in the future. I said that with the cost of recording software, computer to instrument interfaces, and all of the other gear that you would need to do your own recording, and that this gear is getting cheaper than even ten years ago. I see that in the future as this technology gets even cheaper than right now, many more of the masses of musicians will do their own recording.
I also see the future of musical instruments being able to do many more things than just a guitar making a normal guitar sound. There is a new guitar made by Moog, which is the same brand that makes synthesizers. This guitar is an amazing innovation for the instrument as it has completely new type pickups and other new things as well. Here is a guitar player magazine article from a few months ago for you read and see some of the future of music and recording.




Paul Vo Collector’s Edition Moog Guitar Prototype
By Barry Cleveland
HEAR THE WORDS “MOOG GUITAR” AND THE FIRST image to spring to mind will likely be a guitar capable of producing the same great synthesizer sounds as the company’s legendary keyboards. While that would be a beautiful thing, the Moog Guitar is not a guitar synthesizer, or even a synth controller, and it has nothing to do with MIDI, modeling, sampling, or other familiar technologies. Instead, it is an instrument that embodies a new approach to expanding the capabilities of the electric guitar itself—particularly its ability to sustain notes.

Electric guitarists have attempted to get more sustain out of their instruments almost from the very beginning. First, they simply cranked up their amps and used tube distortion and feedback to produce notes that sang more like a violin than an acoustic guitar. Then came distortion and compression pedals, followed by an array of mechanical and magnetic devices. By 1975, there were the Gizmotron, which physically “bowed” the strings with motorized wheels, and the Ebow, which sustained notes on a single string electromagnetically. A few years later came the Roland GR-500—a pre- MIDI guitar synthesizer that also employed a magnetic device to increase sustain—followed in the mid ‘80s by the Maniac Music Sustainiac and the Fernandes Sustainer, both of which provided unlimited sustain on all strings.
Given all of these historical precedents, the concept of a guitar with infinite sustain is hardly new—but Moog’s Paul Vo has developed a radically different technology that elevates that concept to a previously unheard of level, and combines it with other significant features that put the Moog Guitar in a category all its own. Remove the rear panel, and you’ll find about 3,000 individual components on a state-of-theart, six-layer printed circuit board—all of it glorious analog technology. “While sustain is the most obvious thing that the Moog Guitar does, it is not an outgrowth of any previous ‘sustainer’ technology, but rather a vibration control system,” explains Vo. “If the Sustainer is a flashlight, the Moog Guitar is a laser.” Naturally, a project of this magnitude required lengthy R&D, and I was fortunate enough to have seen and played several prototypes as the process moved forward. Here, we look at one of eight pre-production prototypes, which, while a little rough around the edges, provides a candid glimpse into a product that is nearly ready for prime time. (Look for a follow-up review of a production model once one becomes available.)


HOW DOES IT WORK?
The Moog Guitar operates in three modes: Full Sustain mode energizes all the strings equally, Mute mode sucks the energy out of the strings (resulting in a banjo- or koto-like attack and quick decay), and Controlled Sustain mode energizes only the notes being played while muting everything else. You switch modes using a 3-position Mode Selector, and dial in the intensity of the sustaining and muting functions with the Vo Power control. There’s also a Harmonic Balance control, which shifts the Vo Power between neck and bridge pickups, for differing harmonic emphasis.
In addition to the two Moog pickups, there’s a piezo pickup mounted in the bridge that may be combined with them using the Piezo Blend control, or used independently. A 5-position pickup selector lets you choose neck pickup, bridge pickup, neck and bridge pickups out of phase, neck and bridge pickups in phase, or piezo pickup only. Audio from the Moog
HEAR THE WORDS “MOOG GUITAR” AND THE FIRST image to spring to mind will likely be a guitar capable of producing the same great synthesizer sounds as the company’s legendary keyboards. While that would be a beautiful thing, the Moog Guitar is not a guitar synthesizer, or even a synth controller, and it has nothing to do with MIDI, modeling, sampling, or other familiar technologies. Instead, it is an instrument that embodies a new approach to expanding the capabilities of the electric guitar itself—particularly its ability to sustain notes.
Electric guitarists have attempted to get more sustain out of their instruments almost from the very beginning. First, they simply cranked up their amps and used tube distortion and feedback to produce notes that sang more like a violin than an acoustic guitar. Then came distortion and compression pedals, followed by an array of mechanical and magnetic devices. By 1975, there were the Gizmotron, which physically “bowed” the strings with motorized wheels, and the Ebow, which sustained notes on a single string electromagnetically. A few years later came the Roland GR-500—a pre- MIDI guitar synthesizer that also employed a magnetic device to increase sustain—followed in the mid ‘80s by the Maniac Music Sustainiac and the Fernandes Sustainer, both of which provided unlimited sustain on all strings.
Given all of these historical precedents, the concept of a guitar with infinite sustain is hardly new—but Moog’s Paul Vo has developed a radically different technology that elevates that concept to a previously unheard of level, and combines it with other significant features that put the Moog Guitar in a category all its own. Remove the rear panel, and you’ll find about 3,000 individual components on a state-of-theart, six-layer printed circuit board—all of it glorious analog technology. “While sustain is the most obvious thing that the Moog Guitar does, it is not an outgrowth of any previous ‘sustainer’ technology, but rather a vibration control system,” explains Vo. “If the Sustainer is a flashlight, the Moog Guitar is a laser.” Naturally, a project of this magnitude required lengthy R&D, and I was fortunate enough to have seen and played several prototypes as the process moved forward. Here, we look at one of eight pre-production prototypes, which, while a little rough around the edges, provides a candid glimpse into a product that is nearly ready for prime time. (Look for a follow-up review of a production model once one becomes available.)
HOW DOES IT WORK?
The Moog Guitar operates in three modes: Full Sustain mode energizes all the strings equally, Mute mode sucks the energy out of the strings (resulting in a banjo- or koto-like attack and quick decay), and Controlled Sustain mode energizes only the notes being played while muting everything else. You switch modes using a 3-position Mode Selector, and dial in the intensity of the sustaining and muting functions with the Vo Power control. There’s also a Harmonic Balance control, which shifts the Vo Power between neck and bridge pickups, for differing harmonic emphasis.
In addition to the two Moog pickups, there’s a piezo pickup mounted in the bridge that may be combined with them using the Piezo Blend control, or used independently. A 5-position pickup selector lets you choose neck pickup, bridge pickup, neck and bridge pickups out of phase, neck and bridge pickups in phase, or piezo pickup only. Audio from the Moog Guitar is routed to the Moog Foot-Pedal Controller—which also serves as the power supply and audio interface—using a multipin connector. For convenience, however, there’s a standard 1/4" guitar output for the piezo, in case you want to, say, tune-up or play backstage independently of the power supply (plugging a guitar cable into the jack activates an onboard 9-volt battery).
The Moog Guitar also sports a classic Moog filter, which behaves differently depending on which of its three operating modes is selected and the setting of the Tone/Filter control. In Standard mode, the Tone/Filter control functions much like a regular guitar tone control. In Normal Moog Filter mode, the Foot-Pedal Controller sweeps the filter frequency like a sort of superwah, whereas in Articulated Moog Filter mode, playing dynamics trigger the filter auto-wah-style. In both cases the Tone/Filter control adjusts the filter resonance.
While technologies such as the Sustainiac and the Sustainer can affect all six strings simultaneously, in practice it is difficult to sound more than two or three at once, as the strings with the strongest fundamental tones will tend to dominate. With the Moog Guitar, you can have up to six strings sounding simultaneously at more or less equal volume, in much the same way you can with a polyphonic guitar synth. Another significant difference is being able to vary the amount of intensity with the Vo Power control. Rather than having the effect be either on or off at a fixed level of intensity, as with the other devices, you can dial in differing amounts of sustain (or muting) that range from very subtle to relatively intense. And finally, Controlled Sustain mode solves the problem of having to physically mute all of the strings you aren’t playing to keep them from sounding, which can be a significant limitation with other devices.
To further enhance the Vo Power effects, Moog has devised special strings. “People like the sound of nickel strings on their existing guitars, but on the Moog Guitar nickel doesn’t sound as good or work as well for vibration control,” says Vo. “That’s why we have our own string formulation, though only the wound strings are different. Any brand of unwound string should work just fine.”
GUITAR TOO?
One of the prime directives when developing the Moog Guitar was to make it capable of doing the Moog thing, while also sounding good in straight guitar mode, and that meant creating pickups that could do double duty—a Herculean task that had never even been attempted previously. Why should that be so challenging? Because as every electric guitarist knows, having your pickups set too close to the strings can cause unwanted distortion and tonal anomalies if the signal is too hot, and the increased magnetic pull can even affect tuning. It follows that when designing pickups that generate intense positive (sustain) and negative (mute) magnetic fields around the strings, it will be difficult to coax conventional guitar sounds out of them.
“Creating a pickup that both listens to the strings and controls their vibration was a huge challenge,” explains Vo. “You are going to end up with a unique sound that is similar to—but not exactly the same as—a conventional pickup sound, because the shape of the pickup is different and the underlying physics are different. It’s still electromagnetism, but our pickup receives the signal from the string in a slightly different way.”
The Moog Guitar’s pickups do have their own personalities, and while they sound quite good, the tones differ somewhat from those you’d get from, for example, a Les Paul or Stratocaster. The Moog pickups tend to sound a little more like single-coils than humbuckers, but with less mid-frequency focus and high-frequency transparency than provided by the best single-coils.
GUITAR PART
Zion Guitar Technology in Raleigh, North Carolina, is responsible for the guitar part of the Paul Vo Collector’s Edition Moog Guitar, and the prototype instrument was expertly crafted with meticulous attention to detail all around. The set neck was pleasingly chunky with a comfortable and smooth feel, and the frets were beautifully placed and dressed. Because the guitar had originally been set up with lighter strings, stringing it with the beefy .011-.052-gauged custom set resulted in some buzzing, but that won’t be an issue on the production model. I also had difficulty removing the custom strings due to the rubber bushings around their bases, but the rubber has since been replaced with silk windings—part of the trial-and-error R&D process.
The piezo pickup sounded quite good— with less harshness and brittleness than most—and when blended with the other pickups it added a more finely articulated attack and a high-end sheen to the tones. Because the piezo is mounted in a tremolo bridge, it amplifies the bridge’s mechanical noises when you’re really rocking the bar, but Moog took great pains to reduce the noise dramatically using electronic cancellation, and it obviously isn’t an issue when using just the magnetic pickups.
PLAY DATE
I spent three weeks working with the Moog Guitar prototype, including using it on several recordings. I played it through a Rivera Venus 6 amplifier, a Fractal Audio Axe-Fx modeling and effects processor, and directly into a MOTU 828mkII audio interface.
At first, I tended to play the Moog Guitar much the same way that I play my other guitars, only with the added ability to sustain notes and chords. Before long, however, I found myself significantly modifying my playing, and even devising new techniques, in response to the instrument’s capabilities. For example, the slightest changes to finger and pick attack and finger vibrato produced dramatic differences on some settings, transforming, say, a flute-like timbre to that of an English horn. Subtle alterations to hammerons, pull-offs, and tapping were equally effective, and the ability to sustain or mute notes within arpeggios lead to all sorts of unique sonic spaces. I was even able to evoke semimelodic feedback by bringing magnets into close proximity of the pickups.
I also found that even slight changes to the primary controls led to new and often unexpected possibilities. For example, varying the amount of Vo Power while in Full Sustain mode actually changed the feel of the instrument, not just the intensity of the sustain, which, in turn, inspired new approaches to playing. Likewise, Mute mode physically stops the strings from vibrating when the Vo Power is on maximum, but alters the notes’ attack and decay responses more subtly when used in moderation. And adjusting the filter settings, particularly while in Articulated Moog Filter mode, sweeps a seemingly unlimited variety of attack envelopes and timbres.
There were a few irregularities, however. The pitch of the low strings tended to fluctuate slightly even with the Vo Power entirely off, on two occasions the pickups became radiophonic when I stood in particular spots in the studio (picking up the broadcast of a local baseball game), the third string was appreciably louder on some settings, and the output of the pickups was a tad hot, overdriving my amp input. Moog is still ironing out the first two wrinkles, but they’ve already tamed the third string and devised an elegant solution to the output level issue.
“The production guitars will have a trimpot on the foot pedal,” says Vo. “We spent quite a while trying to figure out what the ‘right’ setting was, and originally adjusted it so that when you struck a string it would be pretty much the same as striking a string hard on a regular guitar. The problem is that on a regular guitar the string output fades away very rapidly, but the Moog Guitar’s sustain creates so much more RMS energy that this setting was too high. I kept turning it down and it was still too hot for some people, so we’re going to let the user choose.”
CODA
Even after my brief encounter with the Moog Guitar, I had already begun thinking of it as a new type of instrument rather than merely as an enhanced electric guitar, much as acoustic guitarists in the ’50s may have felt when first encountering the electric guitar, or late-18th Century harpsichordists when encountering the piano. And because its potential is inextricably linked to the player’s fingers and musical sensibilities—rather than the technology itself—it is limited only by one’s dexterity and imagination.
How many guitarists will embrace an instrument that sounds different than they are accustomed to, requires special strings with an unfamiliar feel, and attempts to seduce them into venturing outside their comfort zones in search of as-yet undiscovered new sounds—especially when that instrument costs $6,500? I’m guessing there are more than a few of them out there, but we’ll know the answer soon enough.
The Future of Newspaper: The Amazon Kindle



The media industry that my group and I looked at was newspaper. This industry has definitely faced some problems as time has gone on. As we discussed in our presentation, one of the major problems that the newspaper industry has had to wrestle with is all the innovations in technology. One thing in particular has been the internet. The industry had to learn to adapt to the internet by creating online newspapers. These newspapers are very convenient for people who are on the go and enjoy being able to read only the sections they want. It also helps that readers have access to the paper as long as they have access to the internet. This then allows people to get the paper on the computer as well as on cell phones and laptops. Users are also able to create their own blogs on the newspaper’s sites that allows them to comment on certain stories and topics that they may have opinions on.

The innovation of online newspapers has been around for a long time. A more recent invention that will help the future of newspaper is the Amazon Kindle. This device is one that allows people to read newspaper articles as well as books and magazines without the hastle of carrying around the actual paper or book. A user needs only to purchase the item they want directly on the Kindle by way of the Kindle Store. People can buy whatever they like from wherever is most convenient for them. The lightweight device can hold over 200 articles and has a long battery life. Another tidbit about the Kindle is that it does not use WiFi. It actually uses the same networks as cell phones. This means that you don’t need to be in certain areas to be able to use it. There are also no monthly fees or any kind of service plan. The user just has to pick out what they want, buy it and enjoy their purchase.

Many people may think that the Kindle is nothing special because anyone can already get the paper on their laptops or cell phones. One problem with reading the newspaper from those screens is that eventually, your eyes start to hurt and bug out. The Kindle has a special kind of screen that won’t cause a reader’s eyes to hurt after reading an article or two. The screen on the Kindle actually looks a lot like that of a page in a book or out of a newspaper. This may seem like a minor detail, but it really does make a difference. This device is just as handy as a cell phone, but it allows a person to get their daily news without being in physical pain as they do so.

Basically, what I’m trying to get at is that technology is going to continue to become more and more advanced. As this happens, all the newspaper industry can to is grow with it. They will continue to come out with more handy devices such as the Amazon Kiindle and the industry will find ways to stay involved with these innovations. As long as this can continue to happen, the newspaper should be able to live on in the future. The only thing that will continue to change will be the ways in which readers will experience it.

Media Integration: The all in One Package

http://www.youtube.com/watch?v=VKWmLwSuIvM

It wasn't that long ago when you bought a phone and have it do exactly what a phone should do: make phone calls. Today, however technology isn't coming out with that many single advances, and instead taking the advances already made and combining them with other technology's, leading up to the frankenphones we have now that not only make calls, but also play music, videos, play video games and even browse the internet all on one tiny LCD screen.

While phones keep on becoming less and less like phones, they are just one of the many things that are subject to the integration of our media devices. Televisions are another great example of this up and coming trend, with goals of TVs and PCs to eventually become one in the same, and demonstrated in the video above (forgive me for any language barriers you may have with the video, but it's fairly obvious what it's message is. Also, the embedding was disabled in the video.)

It's been predicted that within ten years all TVs will have internet connections, and new films will be able to be downloaded directly to your TV, allowing you to watch a brand new movie without ever having to get into your car. In the meantime however, you can already browse the internet using any one of the current generation video game consoles, which have also been integrating other media devices into themselves. Your PS3 and 360 aren't just for playing video games anymore, but they also turn your TV into a stereo that can play all the MP3s you have on your PC, or go to netflix and stream a movie onto your TV. In fact, it may not be too outlandish to claim that digital distribution though your new iTVPC360 may render theaters obsolete, with new films being distributed right to the internet and ready for you to download without ever having to get up off your couch.

It's my prediction that your living room will have one device for each form of entertainment available, and instead play host to one monster media machine that can and will do anything you want it to do. From watching the game to checking your myspace. It's already happening (just look at the iphone for a recent example,) but at this point it will only continue until it get's to a point where media technology pulls a highlander and decides there can only be one. Whether or not this is for the best is still unknown to me. On one hand, I find that a one-in-all machine is gimmicky and unnecessary, but on the other, I find it to be pretty convenient. Regardless, I don't see this trend slowing down anytime in the near future.

Future of Movies

The movie industry is something that is always chaging over time. In order for one company to comptete with another or one theater to compete with another they need to continue to come up with new ideas. So as we move foward with movies from here on out we will need to continue to develope new ideas.
The movie industry has been looking at ways to control that amount of content that is downloaded and watched for free online. This leads to where i think the future of the move industry is headed. In the futur i think that all movies will be watched online. Not only wil we be watching them online but we wil be watching them for free. The only thing that we will need to pay for would be the price of the internet. I think that this would work becasue they could set like a ticker that counts the amount of times the movie was watched online and that is how the movie industry would make its money. A good example of this that is already happening is the show south park. You currently can watch every eppisode online for free, again with only paying the price of the internet. The convenience of this is that people can watch this stuff at their own convenience.
The old business model of selling cinema tickets, television rights and DVD versions of a title seems so unsuited today. At least for me and my friends who love seeing movies on their own computers. I think that this is the future becasue lets look at how fast this internet is moving these days.As film moved to the Internet, movie rental downloads soared and the traditional rental scheme changed. While Blockbuster and other retailers tried to make the changes, some of them just could not compete with the online world. Netflix truly changed the way video rentals worked, and they continue to lead the market in the future of movie rentals. I see all movie rental retail stores closing in the future.
As you can see i focused more on the future of where we will be able to get movies and how the renting of movies will work in the future. This part of the movie industry is something that is changind based more on the needs and convenience of people. People like convenience and now having to leave thier own home, that is why I think this is where the direction of movies is heading.

Change is coming for the print industry

With technology always advancing and taking over many aspects of our life with replacing simpler and classic objects one could see that the possible replacement of a nice old fashioned book made of dead trees was not far from sight.
Recently in the St. Paul Pioneer press there was an article about the new Kindle, Apple Handheld and Sony Reader that have come out to serve as an electronic book. Pros and cons have been made about each but with my research I have found that many are more interested I the Sony Reader. With its light adjusting background, which makes it easier to read in different settings, virtual page flipping, for the old style book appeal, and its light weight and size makes it portable and easy on the body where carrying many books may cause strain, the Sony Reader has been impressing even the most avid book lovers. This will be important for the future because if it catches on then the sales of the actual object of a book will decrease and leave authors quite upset. With authors liking their materials to be published and printed, this e- book is not necessarily loved by all writers. Instead of seeing people on planes with their favorite novel in hand we will start seeing electronic books, most likely the handy Sony Reader in place of the book. With the economy as it is right now the E-books are not taking off as much as their makers would like them too, but with the innovators out there jumping on every new gadget I am sure that word will get out on how handy these things are and the e-book industry will take off. I do not think that it will replace the book completely, nothing can replace the good old paperbacks, the industry will just have to make some changes as far as publishing goes and costs of selling the books electronically. They will have to collaborate with the makers of the electronic books to find a way to please not only the authors but the consumers and the print industry as well. The print industry will never die off, but some changes will need to be made in order to keep up with the times. http://www.twincities.com/ci_10917924?IADID=Search-www.twincities.com-www.twincities.com

Television and Head Tracking

There are many things that I could touch base on about the future of television, but by chance I stumbled upon this video on a friends blog. It’s definitely new technology that isn’t mass produced yet, but the more people that view it, the more of a demand it will gain. The idea behind it is quite amazing, and I encourage you to check out the video and see what it is all about. What he does is called Head Tracking.
http://www.youtube.com/watch?v=Jd3-eiid-Uw
Basically some guy uses his Wii remote and sensor bar to create a 3D type screen. In the video he explains how he produces a 3D image on your television. It’s like having a picture in a picture frame; when that’s all you have it’s a 2D image, but when you take the photo out, and use just the frame it is essentially creating a window for which you can view things. When I first saw the 3D image on his TV, it freaked me out. I thought it was fake and computer generated. So I asked my brother about it, and sure enough, it is something that can, and has been done.
I think a lot of significance lies within this new innovation because it is going to change the way we play video games, and watch television. We can view something 3D on a 2D screen. Not only will you be playing the game, or watching a television show, you will be IN it. After watching the first video, I was interested to see if there was any further development with the idea. Low and behold, there was Finger Tracking. You should check this one out as well.
http://www.youtube.com/watch?v=0awjPUkBXOU&feature=channel
If anyone has seen the movie Minority Report, the idea of moving a things around on a screen becomes real.
Some importance that this holds, is it will make it easier to view many things at once, and move them around with the swipe of a finger- without touching the screen- unlike the iPhone or the iPod touch.
All in all, I think this is a GREAT idea and I can’t wait until it is released to the general public as something that is marketable.
Just think of what it might to do those crazy sports fans; being able to move your head and see more or less as if you were there. It's going to be awesome!

Internet Radio

Radio must change to adapt to the technologically advancing world we see around us today. If radio has any chance of surviving, it will need to cut some dead weight. Namely, it will have to get rid of DJs and the local broadcasting stations. Today, technology is all about personalization. The future of internet radio is bright because unlike regular radio, you can personalize your own play list and choose the songs you want to listen to. Online radio stations such as Pandora.com brought along this revolutionary idea but they fall short. Anyone can just go onto iTunes and make a play list of the songs they already have on there. The think that radio needs to do again is become portable. I remember carrying around a portable radio device when I was younger. Now that technology has advanced and everything is about making the radio match what you want to hear, the radio must be just as personalized as your MP3 player yet become portable, thus not restricting you to your computer at home.


A company named Slacker has answered this call. They have made a portable device where you make stations of artists and related artists that you would like to listen to online and then download it onto your Slacker Portable Internet Radio Device. Whats even better is that you can also use this device as an MP3 player so you can be sure to hear your favorite songs whenever you wish. A couple problems with this device are that even though it has a large screen, it is not a touch screen which would be huge for applying to the tech savvy youth of today who already have touch screen cell phones. Another downside is that though you can select a station to play your favorite artists and related artists, you cannot select specific songs to be put on your station, just hope that your favorites are included in that artist's music. The MP3 feature would be nice in cases like this but it would be awesome if they adjusted how station play lists are made so that individual songs could be selected from a list.

The last thing that makes this so innovative is that the internet radio service is free. It is paid for by advertisements so once you buy the device you can listen for free. Of course because you do not pay, there will be advertisements that you must listen to and song-skipping ability is limited. You do also have the option to pay under $8 per month to become a subscriber. With this service, you can skip between songs freely and may also skip the advertisements. I think it would be well worth $8 per moth to have free radio stations that I designed follow me everywhere and be able to listen to them advertisement free.

While this device has a few bugs to work out and a few things to consider, it is pure proof of just how much radio is changing to serve the public. Even more important than the slacker device is the windows it opens. If there is a portable internet radio device, how far off are we from having internet radio streaming from our cell phones? How long until automobiles come standard with a navigation system, which is connected to the internet, which also acts as our source of radio in the car? The way we receive our radio is changing and the songs we hear are starting to be left up to us. Slacker is the first big step in helping internet radio become as mobile as broadcast radio.

TV Mirror the new technology in Television



New Technology for television

This new technology that I found is a TV mirror. When the TV is off it’s just a mirror but once you push the power button it turns into a TV. So when you don’t want to watch TV anymore and you don’t want it in your room, just turn it off and bam it’s now just a mirror. Seura is the company that makes these and says that owning a flat screen TV is just no longer a big deal anymore. By having a TV mirror it’s all about displaying it. You can have it bland into your room that it’s in.
To make these TV mirror they use LCD screens the size ranges from 15 inches to 45 inches. Soon there will be a 63 inch size out there. The cost of the TV mirrors is 2,000 to 10,000 because it all depends on how you have it. Whether its framed on your wall like painting hanging or if its costume made into the wall. They have a patented mirror formula that has light transmitted from behind and when it’s removed it then turns into a standard mirror. They made a good point when saying if someone breaks in there going to try and take a flat screen TV but they might just walk straight past one of these and not realize the value.
I think the future of this industry is going to be a hit soon. When more people realize that this is an option out there, their going to want to have it. This way you don’t have a huge TV taking up room and maybe doesn’t go with what your theme is in that room. You can just have a huge mirror up. By having this you can us it two different ways. One by simply just having it as a mirror, you can look in it well putting makeup on or for men shaving. Otherwise if it’s in your living room you can quickly look at yourself before you go out. But if you want to watch TV all you do is turn it on and you got yourself a TV. I think this is going to be important because are world is all about fashion and what looks good and this TV mirror is something that will help you do that. another thing I think its going to be important is that the fact of how many people are breaking into house lately there not going to know the worth of that simple mirror on your wall.

MySpace Music

Today MySpace is synonymous with practically every form of media via internet. With each enhanced version of MySpace surfacing over the years, users have continuously taken advantage of new tools and ways to organize their music. When Facebook launched in 2004, it seemed attention was focused away from MySpace (although the site continues to draw in 115 million users each month). However, MySpace seems to be making a comeback –at least when it comes to the future of music.

Recently, MySpace underwent a major renovation with the establishment and upgrading of MySpace Music. The site has come to function in the same way as other online music programs such as iTunes and Napster. New features include a “My Music Page”, which allow those with MySpace accounts to manage their music and to create and edit playlists of songs, as well as embedding their top ten songs to their profile. Users can search and buy ringtones, upload music, add songs to multiple playlists, and purchase MP3s and entire albums, much like on iTunes. The MySpace Personal Music Player allows users to create, share, and buy infinite playlists from any profile, as well as allowing users to have a pop-up playlist available for use at any time they are using their computer. There now exists a Featured Playlist page, in which artists and celebrities create playlists, giving fans an inside look at what their favorite artists are listening to. Search enhancements have also added to the user-friendly design of the site.

In addition to the services offered to users of MySpace Music, MySpace has collaborated progressively more and more directly with artists and bands. MySpace Records emerged in 2005, launching their own independent record label to sign artists featured on the site. Artists are able to perform live webcasts, which now serve as major means for promotion, especially for local or unknown bands. “Artist on Artist” is a new feature of MySpace Music in which video interviews between actors, musicians, filmmakers, and comedians are extended to fans, allowing artists to promote themselves as well as letting users explore the worlds of their favorite celebrities. “Front to Back” offers artists promotion they can’t receive on other music sites. In this feature, artists are able to perform concerts comprised of a single album on a webcast. Users view the online concert weeks before a live show, allowing them to then decide whether or not they want to attend a concert in their city (locations and ticket information is available on the same page). Either way, this is publicity for artists not offered on sites other than MySpace. With such features, fans are capable of creating and controlling their own world of music, by looking up and receiving instant information about their favorite artists/bands/songs/genres. Friends are allowed to share, purchase, and explore further music of their preference.

MySpace Music claims that in the near future the program will continue to develop multiple new features and music management tools, as well as more freely streamable audio and video content. Undoubtedly, the site will increasingly offer promotions to artists (both local and large-scale), as well as attract various artists to MySpace Records. Allowing access to previously unavailable music for fans, as well as continuing to develop user-friendly technology, could possibly result in MySpace becoming the top online music retailer.

Artist on Artist: Ringo Starr & Ben Harper